Empire State Building Stock photos by Vecteezy
Pokemon and the Empire State Building are collaborating to commemorate Pokemon Day 2024 and the upcoming US Premiere of ‘Pokemon Horizons: The Series’. In this collaboration, the Empire State Building will light up New York’s skyline in blue and yellow colours, inspired by the Pokemon logo, on February 27, 2024, between sunset and 2 am EST. Pokemon also donate $10,000 to New York-based charity The Toy Foundation to provide philanthropic support to children and families in need in New York and beyond.
“Pokémon Day is about celebrating the Pokémon brand alongside its passionate fan community, and we couldn’t think of a better way to honor that than by making a positive impact on the lives of children and families in need,” said Raquel Daniels, chief diversity and social responsibility officer at TPCi. “As we look forward to the Empire State Building lighting, we are continuing our support of The Toy Foundation’s important work by furthering opportunities for children and families in New York to experience the comfort and joy of play.”
In this event, Trainers can join to celebrate Pokemon Day by tuning in to the Empire State Building on their social media (TikTok, Instagram, X) and Facebook for a special appearance by Captain Pikachu, one of the stars of “Pokémon Horizons: The Series.”
In addition, Trainers who visit the Empire State Building anytime on Feb. 27, 2024, can complete exclusive Timed Research tasks in Pokémon GO to earn rewards including Incense, Lure Modules and an encounter with Pikachu wearing a party hat. Additional themed PokéStops will be available near the Empire State Building, and Lure Modules used on PokéStops will have a higher chance of attracting the Symbol Pokémon, Unown.
For more info, you can check the official press release here:
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