The Pokémon Company International has launched an upcoming Halloween campaign to include Pokémon in its Halloween celebrations through themed activations and goods across the franchise. To start off the program, The Pokémon Company International unveiled the new Pokémon Trading Card Game: Trick or Trade BOOster Bundle, which will provide parents and children with a fun and innovative alternative to candy for trick-or-treating when it hits participating grocery stores and mass retailers on September 1, 2022.

“Like the Pokémon brand, Halloween is a holiday that brings families and friends together through fun activities. And with so many parents who grew up with the franchise, this inaugural Halloween campaign will give Trainers across generations another way to connect and bond over their love of Pokémon,” said Andy Hartpence, senior director of brand marketing at The Pokémon Company International. “In the years to come, Halloween will continue to be a celebratory moment for Pokémon, as we treat fans to festive ways to engage with the brand and highlight the much-loved spooky side of the popular and endearing franchise.”

Each Pokémon TCG: Trick or Trade BOOster Bundle includes:

• 40 themed mini booster packs

• Each pack contains 3 cards 

Some spooky Pokémon will be featured such as Zubat, Gengar, Pumpkaboo, Mimikyu and Polteageist. Also, the card will feature a Pikachu jack-o’-lantern stamp on every card. Families can enjoy sending out Trick or Trade BOOsters to neighbours and friends, while young Trainers can trade cards after a night of trick-or-treating in quest of their favourite ghoulish Pokémon.

“The Trick or Trade BOOster Bundle combines two things that families love — Pokémon trading cards and Halloween,” said Tim Moore, senior director of merchandise and retail marketing at The Pokémon Company International. “With the incredible popularity of the Pokémon TCG, this will be a uniquely welcomed candy-alternative in trick-or-treaters’ bags by both kids and parents. We look forward to working with grocery- and mass-retail partners to deliver this enjoyable product that lets kids discover the magic of the Pokémon TCG this Halloween season.”

Aside from the Pokémon Trading Card Game, The Pokémon Company International will launch more Halloween celebrations across the franchise, including a new interactive website launching in early September that will serve as the hub for seasonal entertainment and merchandise across the Pokémon brand as it is revealed in the coming months. This website will also contain magical activities for families to include Pokémon in their Halloween celebrations.

What do you guys think about this product? I think it is a great concept for Halloween this year. 

Comment down below to share your thoughts!

Life is too short to be anything but happy! - Arelios

News Source: Official Press Website of Pokemon (press.pokemon.com)